Mellifera
Mellifera is a honeybee apiary service that helps promote the welfare and betterment in the life of the honeybee. This fictional company provides subscribers with a welcome package when they first register via the app. In the welcome pack comes a hand-written letter from the CEO, a business card, a branded pen, as well as a jar of honey from the hive that the subscriber is supporting! The branding utilizes hand-drawn lettering and shapes to showcase the company’s grass roots.
The Mellifera App
The subscriber will be assigned their own bee hive, which they can check in on via the QR code, as well as honey from their hive and full access to the app. The app is designed to inform the user in an organized manner about honeybee preservation, and how they can help.
